Tito Double P

As Peso Pluma‘s main songwriter, Roberto Laija penned some of the Mexican star’s early hits, including “El Belicon,” “Siempre Pendientes,” “PRC” and “AMG,” all of which helped catapult the artist to the top of the global charts.

Now, after writing multiple corridos-turned-anthems, and becoming a bonafide hitmaker, Laija — who is also Peso’s cousin — is forging his own path as a singer. While he’ll continue to write songs for Peso, he’s laser-focused on honing his performing skills and developing his career as an artist. Today, he’s no longer just Peso’s cousin or “the guy who writes songs for Peso,” as he says people would identify him, he’s Tito Double P.  

With his commanding hoarse vocals, a distinctive sound (powered by a trombone and an accordion) and a record deal with Double P Records (launched by Peso last summer), Tito Double P is already on his way to making a name for himself in a crowded field of a new generation of regional Mexican hitmakers. He’s currently working on his debut album, which he says will be a mostly regional Mexican album and will include duets. “Everything has come in a very natural way for me,” Tito says. “At the label we work as a family, we support each other’s ideas, and that makes you feel really confident, like you can’t miss.”